Knowledge & Insights

Resources for Better Text Analytics

Practical guides, in-depth whitepapers, and real success stories. Learn how to extract valuable insights from unstructured text data.

Why These Resources?

Text analytics is more than just software. Success depends on the right methodology, clear processes, and solid knowledge. Our resources are based on years of experience working with market research firms, CX teams, and HR departments. Here you'll find proven approaches you can implement immediately.

3+

Success Stories

3

Expert Articles

3

Practical Guides

500+

Readers per Month

Recommended

Our Most Popular Guide

How to Properly Analyze NPS Comments

The Net Promoter Score alone says little. Only the analysis of comments reveals why customers are promoters or detractors. This guide shows you step by step how to systematically evaluate NPS feedback and translate it into concrete improvement measures.

  • Categorization of promoter and detractor feedback
  • Identification of top drivers for satisfaction
  • From analysis to action: practical examples
Read Guide10 min read
Success Stories

What Our Customers Have Achieved

Real projects, measurable results. Learn how companies across industries have transformed their text analytics with deepsight.

Case Study

80% Time Savings in Open-Ended Response Analysis

A leading market research firm analyzes over 50,000 open-ended responses annually. With deepsight, analysis time dropped from 5 days to less than one day - while maintaining high quality.

80% faster analysis
Consistent categorization
More time for interpretation
Market Research
Case Study

Employee Survey Participation Doubled

A mid-sized company struggled with low employee survey participation. Through faster evaluation and transparent communication of results, participation rose from 35% to 72%.

Participation from 35% to 72%
Results in 48h instead of 4 weeks
Higher employee satisfaction
Human Resources
Case Study

NPS Drivers Identified and Addressed

An e-commerce company didn't understand why their NPS was stagnating. Analysis of 15,000 comments identified delivery time as the main driver - a targeted improvement raised NPS by 12 points.

NPS increased by 12 points
Top 3 pain points identified
ROI achieved in 6 months
E-Commerce / CX

Detailed case studies with customer names available upon request.

Request Case Study
Expert Knowledge

In-Depth Insights

Comprehensive analyses on methodology, best practices, and the latest developments in text analytics.

Whitepaper

AI-Powered Text Analytics in Market Research

How to methodically analyze open-ended responses and connect results with quantitative data. Including quality criteria and validation approaches.

MethodologyQuality AssuranceIntegration
15 minRead
Whitepaper

GDPR-Compliant Text Analytics

Data protection requirements when processing customer feedback and employee surveys. What you need to consider and how deepsight ensures compliance.

GDPRAnonymizationData Security
12 minRead
Whitepaper

Sentiment Analysis: More Than Positive/Negative

Why simple sentiment scores fall short and how aspect-based sentiment analysis delivers deeper insights.

SentimentNLPMethodology
10 minRead
Practical Guides

Immediately Applicable Knowledge

Step-by-step instructions and checklists for your daily text analytics work.

Popular
Practical Guide

How to Properly Analyze NPS Comments

Step-by-step guide for systematic analysis of Net Promoter Score feedback. From categorization to action planning.

Practical Guide

Categorizing Open Survey Responses

How to develop a meaningful category system and achieve consistent results - manually or AI-assisted.

Checklist

Text Analytics Software Selection

The most important criteria for selecting a text analytics solution. With evaluation matrix to fill out.

Blog

Latest Articles

Regular insights into text analytics, NLP, and qualitative research.

All Articles in Blog

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