Resources Guides and background knowledge for your analysis.
Find articles on open-ended responses, customer feedback and checking AI results.
Getting started
Three guides to begin with
Analyzing NPS Comments with AI: From Scores to Real Customer Understanding
The NPS score alone is not enough. Learn how AI-powered text analysis automatically evaluates thousands of NPS comments — aspect-based, segmented by Promoters, Passives, and Detractors.
David ·
Analyzing Employee Surveys with AI: A Guide for HR Teams
How HR teams use AI text analysis to systematically evaluate thousands of free-text responses from employee surveys – with data protection and the works council in mind.
David ·
AI Text Analysis and Privacy: A Customer Feedback Checklist
Analyze customer feedback with AI: review data flows, legal basis, providers, access and deletion. A practical checklist for research and CX teams.
David ·
Application
Guides for your analysis: open-ended responses, customer feedback and employee surveys.
- Customer ExperienceBuilding a Voice of Customer Program: A Practical Guide for CX Teams
- HR & People AnalyticsAnalyzing Exit Interviews with AI: Understanding Turnover Before It Is Too Late
- Customer ExperienceAnalyzing CSAT Comments: From Numbers to Action
- Customer ExperienceAI in Customer Service: Automatically Categorizing and Prioritizing Tickets
- Market ResearchAI in Market Research: Analyzing Open-Ends Faster and Better
Background
Methods, data protection and checking AI results.
- Text AnalysisLLMs vs. Classical NLP Models: When Each Approach Pays Off
- AI StrategyAI Maturity in Organizations: From Excel to Integrated Analysis in 5 Levels
- Chatbots & RAGPreventing Hallucinations in AI Chatbots: 5 Strategies for Reliable Answers
- AI StrategyThe Build vs. Buy Decision: Build Your Own AI Text Analysis or Use a Platform?
- AI StrategyWhat Does AI Text Analysis Cost? Pricing Models and Total Costs
- Chatbots & RAGRAG Explained: How AI Chatbots Work with Enterprise Knowledge
- Chatbots & RAGChatbot vs. Search: Why Classic Search Fails in Knowledge Bases
- Text AnalysisMultilingual Text Analysis: How to Analyze Feedback in Multiple Languages
- Text AnalysisIntent Detection: What Customers Really Want — and How AI Finds It
- Text AnalysisTopic Analysis vs. Keyword Analysis: What Actually Finds the Relevant Topics?
- AI StrategyROI of AI Text Analysis: How the Investment Pays Off
- Data Privacy & ComplianceAnonymizing Text Data: Methods, Examples and Limits
- Text AnalysisAI Sentiment Analysis: How Companies Turn Customer Feedback into Strategy
- AI Strategy5 Reasons Why Companies Should Invest in AI Text Analysis Now
- Text AnalysisStructured vs. Unstructured Data: Why So Much Feedback Goes Unused
- Text AnalysisText Mining and Text Analysis: Methods, Practice, and Business Applications
- AI StrategyHybrid Intelligence: Why the Best Decisions Come from Humans and AI Together
- Text AnalysisWhat is AI-Powered Text Analysis?