CX / Voice of Customer

Understand the drivers behind NPS & CSAT

Numbers alone aren't enough. Understand why customers are promoters or detractors – and derive concrete actions to sustainably improve your scores.

The Challenge

NPS 32. But why?

Your NPS score has dropped – but the number alone doesn't tell you where the problem lies. Was it support? Delivery time? The product itself? Without systematic analysis of the comments, you're in the dark and risk pulling the wrong levers.

Typical Questions

Questions you can answer with deepsight

These open-ended questions deliver valuable insights – if you can evaluate them systematically.

1

Why did you give this rating?"

NPS follow-up

2

What would we need to change for you to recommend us?"

Detractor feedback

3

What was the reason for your dissatisfaction?"

CSAT < 3

4

What particularly delighted you?"

Promoter feedback

5

Which aspect should we improve?"

Passive feedback

6

Was there anything that exceeded your expectations?"

Delight factors

What you get

From raw data to structured insights

Promoter Drivers

Identify what makes your enthusiastic customers and how to get more of them.

Detractor Analysis

Understand the reasons for dissatisfaction – prioritized by frequency.

Score Correlation

See which topics have the greatest impact on your scores.

Early Warning

Detect negative trends before they show up in the scores.

How it works

4 steps to your insights

1

Import data

Upload your text data – via Excel, CSV or directly from your tool.

2

Start analysis

deepsight automatically identifies topics, sentiments, and connections.

3

Validate results

Review the identified categories and adjust if needed.

4

Export insights

Export your results as Excel, PDF or share them with your team.

FAQ

Frequently asked questions

Upload your data with score and comment. deepsight automatically shows you which topics differ between Promoters, Passives, and Detractors.
Yes. With trend analysis, you can see how topics and their sentiment develop across multiple waves.
deepsight shows you the correlation between topics and scores. Focus on topics with high frequency and strong negative influence.

Ready to analyze your text data?

Start for free now or let our team advise you.