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CX / Voice of Customer

Systematically evaluate reviews & online feedback

Customer reviews are a goldmine for insights – when analyzed systematically. From Google to Trustpilot to app stores: structure reviews from all channels and find the patterns hidden in thousands of comments.

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The Challenge

5 stars on Google. 2 stars in the App Store. Why?

Your reviews are spread across a dozen platforms. Each channel tells a different story – but which one is true? Without unified analysis, you miss critical patterns and react too late to problems. Reading individual reviews is impossible beyond a certain volume. What you need: automated analysis that brings all channels together.

Example

What do customers say about support? Competitive analysis through review comparison

An e-commerce company imported 12,000 reviews from Google, Trustpilot, and the App Store. deepsight showed: On Google, positive comments about the product range dominated, while in the App Store, technical issues (loading times, payment process) shaped the picture. The competitive analysis revealed: The company performed better than the industry average on 'delivery speed', but significantly worse on 'returns process'.

Typical Questions

Questions you can answer with deepsight

These open-ended questions deliver valuable insights – if you can evaluate them systematically.

1

„What is praised most often?"

Positive reviews

2

„Which complaints repeat?"

Negative reviews

3

„How does sentiment develop over time?"

Sentiment trend

4

„What do customers say about customer service?"

Service reviews

5

„Which features are mentioned in reviews?"

Product feedback

6

„How do we compare to competitors?"

Competitive insights

What you get

From raw data to structured insights

Topic Categories

Structure unstructured feedback into clear, comparable categories – automatically and reproducibly.

Sentiment Trends

Monitor how sentiment develops per topic over weeks and months.

Channel Comparison

Compare feedback from Google, Trustpilot, app stores, and internal channels – at a glance.

Competitive Insights

Analyze competitor reviews and compare strengths and weaknesses directly.

How it works

4 steps to your insights

1

Import data

Upload your text data – via Excel, CSV or directly from your tool.

2

Start analysis

deepsight automatically identifies topics, sentiments, and connections.

3

Validate results

Review the identified categories and adjust if needed.

4

Export insights

Export your results as Excel, PDF or share them with your team.

FAQ

Frequently asked questions

You can import reviews from Google, Trustpilot, app stores, Amazon, Kununu, and any other platform – as CSV or via API integration.
deepsight continuously monitors your reviews and notifies you when negative topics suddenly increase – before they impact your overall score.
Yes. Segment your analysis by location, product line, time period, or any other attributes you provide as metadata.
Yes. Import publicly available reviews from your competitors and compare topics, sentiment, and strengths-weaknesses profiles directly. This way you identify where you differentiate and where you need to catch up.
deepsight analyzes reviews in German, English, and other European languages. For international brands, you can merge reviews from different markets and compare topics across languages.

Methodologically sound

Learn how deepsight delivers traceable and reproducible results.

View methodology

GDPR compliant

Servers in Germany, no US cloud, DPA-ready. Your data stays your data.

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Ready to analyze your text data?

Start for free now or let our team advise you.

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