Make brand perception measurable
Understand how your brand is really perceived. Analyze associations, values, and differentiators from open-ended responses – structured and comparable.
1,000 associations. Which ones matter?
Your brand study shows hundreds of different associations and descriptions. But which ones are truly relevant? How do you distinguish core perception from marginal notes? And how do you objectively compare your brand with competitors? Word clouds aren't enough anymore.
Questions you can answer with deepsight
These open-ended questions deliver valuable insights – if you can evaluate them systematically.
„What do you think of when you hear our brand?"
Brand associations
„What values do you associate with us?"
Value perception
„What sets us apart from competitors?"
Differentiation
„How would you describe our brand?"
Brand personality
„What do you like best about our brand?"
Brand strengths
„What should we change to become more relevant?"
Brand development
From raw data to structured insights
Association Clusters
Visualize which terms and concepts are associated with your brand.
Emotional Resonance
Identify what emotional reactions your brand triggers.
Competitive Comparison
Compare your brand perception directly with competitors.
Claim Resonance
Measure how well your brand messages resonate with the target audience.
4 steps to your insights
Import data
Upload your text data – via Excel, CSV or directly from your tool.
Start analysis
deepsight automatically identifies topics, sentiments, and connections.
Validate results
Review the identified categories and adjust if needed.
Export insights
Export your results as Excel, PDF or share them with your team.
Frequently asked questions
Ready to analyze your text data?
Start for free now or let our team advise you.