Make brand perception with AI text analysis measurable
Understand how your brand is really perceived. Analyze associations, values, and differentiators from open-ended responses – structured, comparable, and across competitors.
1,000 associations. Which ones matter?
Your brand study shows hundreds of different associations and descriptions. But which ones are truly relevant? How do you distinguish core perception from marginal notes? And how do you objectively compare your brand with competitors? Word clouds aren't enough anymore – they show frequencies, but not meaning.
What is branding research with text analysis?
Branding research with text analysis goes beyond classic word clouds. Instead of just counting word frequencies, deepsight identifies semantic connections in open-ended responses. Brand attributes like 'innovative', 'future-oriented', and 'modern' are automatically grouped into meaning clusters. This way you understand not just which words come up – but which concepts shape your brand in the minds of your target audience.
How is your brand perceived in surveys and social media?
A consumer goods company analyzed 3,000 open responses from a brand study. deepsight automatically extracted core attributes: 'Quality' and 'sustainability' dominated with positive sentiment, while 'price-performance' was frequently mentioned but showed strongly negative sentiment. The competitive comparison revealed: The brand was perceived as 'higher quality, but more expensive' – a clear recommendation for the communication strategy.
Questions you can answer with deepsight
These open-ended questions deliver valuable insights – if you can evaluate them systematically.
„What do you think of when you hear our brand?"
Brand associations
„What values do you associate with us?"
Value perception
„What sets us apart from competitors?"
Differentiation
„How would you describe our brand?"
Brand personality
„What do you like best about our brand?"
Brand strengths
„What should we change to become more relevant?"
Brand development
From raw data to structured insights
Association Clusters
Visualize which terms and concepts are associated with your brand – semantically grouped.
Emotional Resonance
Identify what emotional reactions your brand triggers – from excitement to skepticism.
Competitive Comparison
Compare association profiles and emotional resonance of your brand directly with competitors.
Claim Resonance
Measure how well your brand messages resonate with the target audience – without prompting them.
4 steps to your insights
Import data
Upload your text data – via Excel, CSV or directly from your tool.
Start analysis
deepsight automatically identifies topics, sentiments, and connections.
Validate results
Review the identified categories and adjust if needed.
Export insights
Export your results as Excel, PDF or share them with your team.
Frequently asked questions
Ready to analyze your text data?
Start for free now or let our team advise you.