Market Research

Analyze open responses from customer surveys

Understand what your customers really think. Analyze open-ended responses from satisfaction studies, feedback forms, and surveys – structured, fast, and traceable.

The Challenge

2,000 comments. One week deadline. No codebook.

Your customer survey is complete – but the open-ended responses sit unanalyzed in front of you. Manual coding takes too long, external vendors are expensive, and Excel pivot tables show only a fraction of the insights. Important customer voices get lost.

Typical Questions

Questions you can answer with deepsight

These open-ended questions deliver valuable insights – if you can evaluate them systematically.

1

What did you particularly like?"

Satisfaction survey

2

What can we improve?"

Feedback collection

3

Why would you recommend us?"

NPS follow-up

4

What was the reason for your decision?"

Purchase decision study

5

What expectations did you have before purchase?"

Expectation alignment

6

Is there anything you missed?"

Gap analysis

What you get

From raw data to structured insights

Topics & Drivers

Automatically identify the most important topics and their significance for your customers.

Segment Comparisons

Compare feedback across customer groups, regions, or time periods.

Quote Evidence

Every topic is linked to original quotes – perfect for presentations.

Export for Teams

Export results as Excel, PowerPoint, or share directly with your team.

How it works

4 steps to your insights

1

Import data

Upload your text data – via Excel, CSV or directly from your tool.

2

Start analysis

deepsight automatically identifies topics, sentiments, and connections.

3

Validate results

Review the identified categories and adjust if needed.

4

Export insights

Export your results as Excel, PDF or share them with your team.

FAQ

Frequently asked questions

A survey with 2,000 open responses is analyzed in about 10-15 minutes. You receive structured topics with quote evidence immediately.
Yes. You can upload your own categories and train the AI on them. This keeps your results comparable to previous waves.
Every code is linked to original quotes. You can always trace why a response was assigned to a specific category.

Ready to analyze your text data?

Start for free now or let our team advise you.