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Market Research

Analyze open responses from customer surveys

Analyze thousands of open-ended responses from customer surveys – structured, fast, and traceable. deepsight automatically categorizes free-text feedback from satisfaction studies and feedback forms, delivering evidence-based insights for better decisions.

The Challenge

10,000 open responses to code manually? That takes weeks.

Your customer survey is complete – but the open-ended responses sit unanalyzed in front of you. Manual coding takes too long and is error-prone, external vendors are expensive, and Excel pivot tables show only a fraction of the insights. Important customer voices get lost. Especially with recurring survey waves, comparability is lacking: every coder interprets differently, and results are barely reproducible.

Example

Insurance customer survey: From 8,000 comments to clear action items

An insurance company conducted a satisfaction survey with 8,000 open responses. Manual analysis would have taken 3 weeks. With deepsight, comments were categorized into 15 topic clusters in 20 minutes – including sentiment scoring per topic. Result: The three most important action areas (claims processing, digital services, accessibility) became immediately visible, backed by original quotes.

Typical Questions

Questions you can answer with deepsight

These open-ended questions deliver valuable insights – if you can evaluate them systematically.

1

What did you particularly like?"

Satisfaction survey

2

What can we improve?"

Feedback collection

3

Why would you recommend us?"

NPS follow-up

4

What was the reason for your decision?"

Purchase decision study

5

What expectations did you have before purchase?"

Expectation alignment

6

Is there anything you missed?"

Gap analysis

What you get

From raw data to structured insights

Topics & Drivers

Automatically identify the most important topics and their significance for your customers.

Segment Comparisons

Compare feedback across customer groups, regions, or time periods.

Quote Evidence

Every topic is linked to original quotes – perfect for presentations.

Export for Teams

Export results as Excel, PowerPoint, or share directly with your team.

How it works

4 steps to your insights

1

Import data

Upload your text data – via Excel, CSV or directly from your tool.

2

Start analysis

deepsight automatically identifies topics, sentiments, and connections.

3

Validate results

Review the identified categories and adjust if needed.

4

Export insights

Export your results as Excel, PDF or share them with your team.

FAQ

Frequently asked questions

A survey with 2,000 open responses is analyzed in about 10-15 minutes. You receive structured topics with quote evidence immediately. Even with 10,000+ responses, analysis stays under one hour – including quality review.
Yes. You can upload your own categories and train the AI on them. This keeps your results comparable to previous waves.
Every code is linked to original quotes. You can always trace why a response was assigned to a specific category.
deepsight achieves over 85% agreement with human coders – while being more consistent. You can review results at any time and adjust individual assignments if needed.
deepsight analyzes text in German, English, and other European languages. German texts especially benefit from our specialization in compound words, colloquial language, and industry-specific terminology.

Ready to analyze your text data?

Start for free now or let our team advise you.