Market Research

Systematically evaluate feedback per touchpoint

Understand where optimization potential lies in the customer journey. Evaluate feedback from the first website visit to the support call – and prioritize actions.

The Challenge

8 touchpoints. 12 teams. No complete picture.

Every team collects feedback on their touchpoint – but no one has an overview of the entire customer journey. Where's the biggest lever? Which touchpoint frustrates customers the most? Without systematic analysis, you decide on gut feeling instead of data.

Typical Questions

Questions you can answer with deepsight

These open-ended questions deliver valuable insights – if you can evaluate them systematically.

1

How was your experience with our service?"

Service feedback

2

What helped or hindered your purchase?"

Purchase journey

3

How do you rate the consultation?"

Consultation quality

4

What was your first impression of our website?"

Online experience

5

How satisfied were you with the delivery?"

Fulfillment

6

How was your contact with our support?"

After-sales

What you get

From raw data to structured insights

Touchpoint Topics

See at a glance which topics are relevant at which touchpoint.

Priorities

Identify which touchpoints have the greatest leverage.

Journey Comparison

Compare feedback along the entire customer journey.

Trend Analysis

Monitor how the quality of individual touchpoints develops.

How it works

4 steps to your insights

1

Import data

Upload your text data – via Excel, CSV or directly from your tool.

2

Start analysis

deepsight automatically identifies topics, sentiments, and connections.

3

Validate results

Review the identified categories and adjust if needed.

4

Export insights

Export your results as Excel, PDF or share them with your team.

FAQ

Frequently asked questions

You can provide touchpoints as metadata, or deepsight automatically recognizes them from the context of the responses.
Yes. With trend analysis, you can track the development of each touchpoint over weeks, months, or years.
deepsight shows you the combination of frequency and sentiment. Touchpoints with many negative mentions have the greatest leverage.

Ready to analyze your text data?

Start for free now or let our team advise you.