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Solutions · HR & People Analytics Understand employee feedback better.

Connect ratings with the topics from open-ended responses, and agree in advance which results are suitable for which recipients.

Common hurdles

Why only three out of five for “would recommend”? The reasons are in the comments.

Engagement, pulse and exit surveys produce open-ended responses by the hundreds. Before team leads can work with them, it takes a lot of manual work and coordination.

  1. The challenge: Comments nobody reads in full

    The scale values are analyzed quickly. The comments go to HR as a long list or only get spot-checked.

    With deepsight: All responses, not a sample

    Topic analysis assigns the open-ended responses to topics – based on suggestions from deepsight or on your category system. You check the result against the original instead of sorting comment by comment.

    Go to topic analysis
  2. The challenge: Names in the comments

    Employees mention managers, colleagues or details about themselves. Before comments are passed on, someone redacts them by hand.

    With deepsight: Details masked before the analyses run

    Our own anonymization works without a language model. The “names” category is always on; you choose others such as email addresses or phone numbers. If translation is switched on, texts are translated before masking. Not every detail is detected – check results before sharing them.

    Go to anonymization
  3. The challenge: Every wave coded from scratch

    Annual survey or pulse: the categories are rebuilt every time. Whether a topic is mentioned less often or was just coded differently is hard to tell.

    With deepsight: Your category system in every wave

    Apply your own codebook, including parent and child categories, for example along the lines of your survey model. You save adjustments as a new topic version.

    Apply your codebook
  4. The challenge: Open questions before the start

    The works council and data protection want to know where responses are processed and what the AI does with them. Without documentation, the approval process drags on.

    With deepsight: Documentation you can put on the table

    deepsight cloud runs on Microsoft Azure in the EU, including the AI features via Azure OpenAI; Microsoft does not use your data to train AI models. Translation via DeepL or Google is optional; the list of service providers shows who is involved. It is available on request, together with the DPA and TOMs.

    Go to documentation
Example: employee survey

A rating and the response behind it

Open-ended response · What should we change?
“My team is great, but decisions from the top reach us late and without any explanation.”
Would recommend
3 of 5
Department
Production

Select a category to see the matching passage.

In the analysis

You can look at topics from open-ended responses alongside scale values, for example by department or location. Which breakdowns make sense and are permissible should be settled before the survey.

  • Multiple mentions: One response can be assigned to several topics – here teamwork (positive) and leadership communication (negative).
Before the analysis

What you decide in advance

HR, data protection and employee representatives decide these points together. We discuss with you which of them deepsight covers and which you set down in your reporting rules.

  1. Recipients

    Who receives which results: management, HR, team leads, teams?

  2. Minimum group size

    From how many responses do you report results for a group?

  3. Wording

    Which responses may be passed on verbatim, and which only in summarized form?

  4. Involvement

    How are the works council or staff council involved?

  5. Retention

    How long are raw data and results stored?

Research questions

What your employee survey can tell you

  • Which topics do employees with a low “would recommend” score mention, and which do those with a high score mention?
  • Which responses lie behind a notable score in a department or at a location?
  • Which topics are new since the last survey, and which are mentioned less often?
  • What reasons do departing employees give for leaving?
  • What concerns new employees in their first months?
  • How do employees comment on a change, such as new working-time rules or new software?
  • Which suggestions for improvement come up again and again across departments?

Good to know: You can also ask the assistant questions like these directly. Depending on the question, its answers include charts and original responses as evidence.

Data and sources

What you start with

Usually the Excel or CSV export from your survey tool: one row per respondent, with open-ended responses, scale values and attributes in separate columns.

Employee surveysScale questions on topics such as satisfaction, leadership or recommendation, open-ended questions like “What should we change?” and attributes such as department or location.
Pulse surveysShort, recurring surveys with a few open-ended questions, often monthly or quarterly.
Exit and onboarding surveysReasons for leaving or impressions from the first weeks, often collected on a rolling basis with few responses per month.
Responses in other languagesFor workforces in several countries: integrated translation (AI-based, or DeepL or Google if you prefer) supports the analysis. If translation is switched on, texts are translated before masking.Go to translation

You analyze topics and groups – not individual employees.

Process

From export to report for team leads

  1. Prepare the data

    Upload the file and add the research question and internal terms, such as department names or abbreviations, to the study context. Filter out empty or content-free responses like “n/a” up front.

    Data quality check
  2. Check the masking

    Read a sample of masked responses, especially for indirect references such as job role and location together. Anything the detection missed, you mask manually – versioned and reversible.

    Anonymization
  3. Check topics against the original

    Read the responses for each topic verbatim, correct assignments, and rename, merge or split topics.

    Topic refinement
  4. Compare groups

    Put topics and sentiment side by side by department, location or rating level, with significance indicators if you wish.

    Group comparison
  5. Check before sharing

    Check quotes, filters and small groups against your reporting rules, then share the results as a dashboard, report or PowerPoint deck.

    Dashboards
Results

What HR and team leads receive

Topics by department, with evidenceShare of analyzed responses and sentiment for each topic, by department or location side by side and with the verbatim responses; multiple mentions possible; anything the data quality check filters out does not count toward the base.
Results for each group of recipientsFor management, HR or individual departments, you put findings together as a dashboard or report. You share reports via link; recipients don’t need their own account.Go to reporting
Trends across surveysYou add follow-up waves and pulse surveys to a time series and match topics across the waves.
Data for your HR reportingResponses with their topics as Excel or CSV, charts and quotes in PowerPoint.

Good to know: Wave comparison is included in every paid plan – see the plan comparison. If your result tables already exist in Excel, the slide factory turns them into slides based on your template, for committee meetings, for example.

Team leads get topics with evidence instead of a list of unsorted comments.

Methodology

What matters with employee feedback

Choose attributes sparingly

Upload only the attributes you need for comparisons: every additional attribute splits the workforce into smaller groups.

Choose quotes deliberately

Wording and details can point to a person even when names are masked. Select quotes for reports carefully, or summarize what was said.

Put differences in context

Significance indicators show whether a department differs noticeably from the rest of the respondents in statistical terms. They don’t show why – but they do show where a conversation with the team is worthwhile.

Rare but serious comments

A topic with few mentions can matter more than the most frequent one. Read such responses in full, and decide in advance how you will handle reports of serious incidents, such as harassment.

FAQ

Questions about analyzing employee surveys