Verbatim coding that scales with your panel.
3,421 open responses, 47 codes, 12 themes, 1 report – in minutes instead of weeks. deepsight automates the qualitative analysis of your studies: reproducible, auditable, and in 8 languages.
Three problems every MR agency knows.
Between questionnaire, fieldwork, coding, and report there are three tools and two exports today. Analyzing open answers is the biggest bottleneck among them.
5,000 verbatims per wave, two coders, three weeks lead time. Tracking studies become a bottleneck – and the field report is waiting.
Coder A sees 'price', Coder B sees 'cost'. Without systematic alignment, drift occurs – and inter-rater reliability drops wave after wave.
Coding is done – but it takes days before the slide deck reaches the client. Copy-paste from Excel, formatting, review loops.
Features built for market research.
Not adapted, but designed – for verbatim coding, tracking studies, and multi-market projects.
AI-powered coding with full traceability. Every assignment is documented – who, when, which model.
Automatic detection of themes and sub-themes. Hierarchical structure instead of flat code lists – for more differentiated insights.
Cohen's Kappa calculated automatically. Compare AI vs. human coding – at the push of a button, not on request.
DE, EN, FR, ES, IT, NL, PL, PT – one code frame, comparable results. No separate pipeline per language.
Save code frames as versions, compare them, and reapply on new waves. Consistency across tracking studies.
Excel, SPSS, PowerPoint – directly from analysis. Results in the format your client expects.
Where deepsight is used in market research.
From ongoing tracking studies to ad-hoc projects to multi-market analysis.
Tracking studies
Wave after wave, same codes, same model, comparable results. Automated coding with code frame versioning – for consistent monitoring over months and years.
Verbatim coding
5,000 or 50,000 open responses – coded in minutes instead of weeks. Auto-coding with audit trail and optional human review for critical questions.
Multi-market research
One code frame, eight languages, comparable results. For international studies that need to work without a translation pipeline.
Ad-hoc analyses
Fast analysis without setup. Upload data, cluster themes, export results – for pitch preparation, concept tests, or exploratory studies.
Three paths – depending on what your project needs.
Not every study fits into a SaaS tool. That's why we offer three entry points – from self-service to your own infrastructure.
Market research standards, technically implemented.
Germany hosting (Hetzner), DPA, no third-country transfers. Your panel data stays in Germany – and under your control.
Every coding, every model decision is traceable and exportable. For methodological transparency towards clients.
Inter-rater reliability (Cohen's Kappa) calculated automatically. AI vs. human, human vs. human – at the push of a button.
Developed and operated in Osnabrueck. German GmbH, German law, German hosting – no US dependencies.
Ready to automate your verbatim analysis?
Discuss your use case directly with our MR team – whether cloud, Slide Factory, or on-prem.